Springquip manufacturing was started in 1984 from humble beginnings and has grown into a leading spring manufacturing company within South Africa. Employing 30 staff, this family owned business runs with Michael Muskett at the helm.
They had an already established local market but were looking to branch out and obtain business outside of their local region. A website was set up to create an online presence that would reach a wider audience of possible customers. This website however wasn’t generating as many quality leads as possible.
After taking a look at the competition and general market trends regarding queries and demands related to their business, we set up a new website and optimised it to reach a wider and more specific audience .
After two months the new website generated approximately 400% more traffic per month and has slowly started to drive more and more conversions, increasing their conversion rate to 9.17% mainly from organic traffic. Bare in mind that most profile websites of that industry observe an average conversion rate of 2%.
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